With over 3 decades as a global leader with the Ford Motor Company, as well as serving as the President of RMA Automotive, a privately-held portfolio of retail automotive distributorships in Asian and African emerging markets, Hal Feder’s primary goal is to leverage his experience working as your trusted advocate — whether you are selling a business, investing in a business, or need counsel getting the most out of your hard-earned investment.
Hal grew up in the auto business as the son of a Ford District Manager, earned his Bachelor of Science in Business Administration and Masters of Business degrees at the University of Kansas and Florida respectively, and then set out on a very successful Ford career himself. Hal’s sales and marketing background placed him in many dealer-facing positions both in the USA and abroad working directly with independent, entrepreneurial business owners in every functional discipline – sales, service, distribution, marketing and business development.
Hal served in Ford’s Regional teams in the Louisville, Atlanta, Orlando, and Memphis field offices and was responsible for managing million dollar buy-sell transactions involving the ownership transfer of Ford and Lincoln franchises. Hal has consulted thousands of business owners across the USA and was named General Sales Manager in January 2010. Hal also served as President and CEO of Ford’s South African operation (2007-2009), managed Ford’s North American Fleet business (2003-2004), and led the Global Export business (2012-2013), overseeing 84 emerging markets.
Hal left Ford in May 2013 to pursue the retail side of the business and was appointed President of RMA Automotive, a privately held, family owned portfolio of retail distributorships. From 2013-2015, Hal oversaw all product development, manufacturing, marketing, sales, and service operations for an automotive business whose footprint spanned 20 countries and 5,000 employees. Headquartered in Bangkok, Thailand, Hal was responsible for the development, execution, and delivery of the automotive growth plan, including in-market retail dealerships in Thailand, Cambodia, Myanmar, Laos, Kenya, Afghanistan, and Kazakhstan representing eight automotive brands. In addition, Hal was responsible for oversight of 62 global markets for the Jaguar Land Rover brands through RMA’s subsidiary company, Guava, located in the United Kingdom.
Hal brings a wealth of global experience, leadership, and consulting skills to any business partnership. His experience in both the wholesale and retail sectors of the automotive business enterprise, his consulting experience covering small and large dealers, and his proven leadership for delivering business results makes him an ideal candidate to assist you with any challenge you may be facing. In addition, Hal is a licensed commercial agent should your business interests involve the transfer of real property. Hal is married, has three grown kids, and resides in Williamsburg, Virginia where he enjoys his family, dogs, sports, and travel.
Murphy Business & Financial Corporation
Managing Director & Certified M&A Professional
May 2017 – Present
Murphy Business provides both clients and business associates with the highest standards of professional service and unmatched performance in the sale of privately held businesses, mergers and acquisitions, franchise sales, business valuations, machine and equipment appraisals, commercial real estate, and business consulting. My vast experience in both the OEM and retail sectors of automotive business, account management consulting experience covering small and large business owners, and proven leadership for delivering business results equips me to support your growth aspirations — whether buying or selling — and derive the most out of your hard earned investment. If your business needs involve the transfer of real estate, I am also a licensed commercial agent in the Commonwealth of Virginia.
RMA Group Company Limited
President, RMA Automotive
September 2013 – September 2015 (2 years 1 month)
Formulated strategic direction, executed growth initiatives, and led the global RMA Automotive Team in the functional areas of product development, manufacturing, brand management, marketing, sales, and service operations. Scope included oversight of 5,000 employees in over 20 countries charged with delivery of growth plans across 5 strategic pillars; including In-Market Dealerships (Retail), Managed Markets (Wholesale), Modification and Vehicle Personalization, Global Fleet Sales, and After Market Sales (Parts, Service, Financing, and Training). Devised new organization structure and led change management transformation from relying solely on competitive bid fleet business to globally scaled, OEM distribution model.
Ford Motor Company
Managing Director, Export Operations and Global Growth Initiatives
May 2011 – May 2013 (2 years 1 month)
Led Ford’s international Export Operations in the execution of a “Better Plan” growth strategy for 84 emerging markets with 280 employees in 8 global locations, including North America, Europe, Caribbean/Central America, Sub-Saharan Africa, Middle East, and Asia Pacific. Primary objective was to connect customers to the Ford and Lincoln brands in developing markets, develop healthy distribution networks, build awareness and consideration of the brands, and seed future profitable growth. Achieved record sales, market share, and profit performance, including 27 consecutive months of year over year sales improvement and first ever fully accounted profits (2012) for E&G.
General Sales Manager — Ford and Lincoln
January 2010 – April 2011 (1 year 4 months)
Developed and executed product, sales, production, incentives, merchandising, business management, franchising, vehicle distribution, and customer satisfaction initiatives for all Ford and Lincoln Mercury dealers in the United States as well as supervising the 22 Regional Offices and 5 Market Area Office Staffs. Delivered the first back to back, year over year market share improvement of over 1 full points while achieving revenue, mix, and variable marketing targets, Achieved all-time record NADA Dealer Satisfaction scores and improved internal Employee Pulse ratings.
President and Chief Executive Officer
January 2007 – December 2009 (3 years)
Pretoria, South Africa
Responsibilities included general management and delivery of bottom line operating results for wholly-owned Ford subsidiary in Southern Africa, including oversight of vehicle and engine component manufacturing, purchasing, material planning, logistics, product development, sales, marketing, service, and customer satisfaction. Position scope encompassed managing 5 automotive brands, 2 assembly plants, 4,000 employees, and 124 franchised dealerships while developing productive relationships with key external stakeholders — government, media, suppliers, and labor unions. Secured approval of Global Ranger (T6) & Puma Diesel programs for the manufacturing plants and led transformation from a small, local assembly source to a large-scale export operation.
Executive Director, North American Fleet, Leasing & Remarketing
March 2004 – December 2006 (2 years 10 months)
Developed and executed the business plan for Ford’s NA Fleet Operation while leading over 200 employees responsible for cultivating sales to commercial, government, rental, and re-marketing customers. Tasks included managing multi-billion dollar used vehicle asset portfolio, including the acquiring, re-conditioning, pricing, distribution, and disposal to dealers through company-sponsored auction facilities.
Various Sales and Marketing Positions in Field Sales, Product
Marketing, and Business Strategy
June 1983 – February 2004 (20 years 9 months)
Developed business plans and cultivated high performing teams in all Field Sales and General Office Leadership positions with Ford Motor Company including roles as Regional Manager (Memphis), Operations Manager (Orlando), Market Representation Manager (Atlanta), Merchandising Manager (Atlanta), Business Management Manager (Louisville), Product Marketing (Dearborn), and Business Strategy and Communications (Dearborn)
University of Florida – Warrington College of Business
Masters of Business Administration, Finance and Financial Management
Services · (1981 – 1982)
The University of Kansas School of Business
Bachelor of Science – BS, Business Administration and Management,
General · (1977 – 1981)