Motorcycle & Powersports Dealership – Western Iowa

This established multi-line motorcycle and powersports dealership has been serving a loyal customer base for over two decades, offering premier brands like BMW Motorrad and CF Moto.

• BMW Motorrad is a globally recognized leader in luxury, performance, and adventure motorcycles, known for cutting-edge engineering, innovation, and a devoted rider community. The brand appeals to enthusiasts seeking premium touring, sport, and adventure motorcycles with advanced technology and high-end features.

• CF Moto is a fast-growing brand offering affordable, high-performance ATVs, side-by- sides, and motorcycles, designed for both recreational riders and utility-focused consumers. With an expanding market presence, CF Moto provides a cost-effective alternative without compromising on power, durability, or reliability.

• SSR is a well-known brand in the entry-level and mid-range off-road motorcycle and pit bike market, offering a budget-friendly alternative for recreational riders and competitive racers alike. SSR also provides a growing line of ATVs and street motorcycles.

• Victory Motorcycles, known for its American-made performance cruisers and touring bikes, remains a sought-after brand despite its discontinuation. The dealership maintains a selection of used Victory models, catering to loyal enthusiasts and collectors.

The dealership generates revenue through new and used vehicle sales, financing and insurance, parts, accessories, and service operations. Backed by strong brand recognition and manufacturer support, the business is lender-pre-qualified and includes all assets needed for a seamless ownership transition.

Down Payment: $200,000

Facilities Information:

The dealership operates from a modern 10,400 square foot facility, featuring a spacious showroom, administrative offices, and a fully equipped service department. The real estate, included in the sale, has been appraised at $1.25 million and offers a prime, high-visibility location with easy customer access.

Reason For Sale:

Owner retirement

Historical Summary:

Products & Services
As an authorized BMW Motorrad and CF Moto dealership, the business offers premium motorcycles, ATVs, side-by-sides, and power sports accessories. In addition, the dealership provides financing, extended warranties, routine maintenance, and repair services. Required licenses include securing franchise agreements from BMW, CF Moto, SSR, and Victory, sales tax permits, and business licenses.

Assets Included in the Sale
The sale includes more than $1,700,000 in assets, covering parts inventory, tools, equipment, fixtures, furniture, marketing assets, goodwill, real estate and technology systems. A well-maintained showroom, service bays, and diagnostic equipment ensure seamless operations for the next owner. New motorcycle and ATV inventory is floor-planned and will be purchased at cost and transferred to the buyer's flooring source. Used motorcycle and ATV inventory is not included in the offered price but is available for sale at buyer's option at mutually agreed-upon pricing.

Potential Growth:

With rising consumer interest in outdoor recreation and alternative transportation, this dealership is well-positioned for continued growth. Opportunities exist to expand digital sales efforts, enhance service offerings, and attract younger riders through strategic marketing initiatives.